Coresteel Waikato Awarded 2021 Franchise of the Year

Coresteel Waikato is recognised for their excellence across all elements of business management, sales metrics, and collaboration with and dedication to the national Coresteel network.

John Morrow, Gary White and Trina White have led the Waikato Coresteel Franchise since 2008 with resilience, intelligence, and motivation. As this year’s Franchise of the Year, Coresteel Waikato has proven themselves to be exemplary business leaders and communicators, as well as making impressive strides in sales, growth and regional marketing.

This award is selected by the Coresteel Head Office for a franchisee who goes above and beyond in every way. The criteria requires high business metrics – including the number of projects completed, sales data, percentage of market share, business growth, and marketing initiatives – as well as exemplary collaboration with the network. 

Coresteel Waikato showed a consistent reflection of the Coresteel values as innovative building experts, including solid communication with Head Office, working well with Design Station, and supplier support. 

“We focus on consistency. We’ve developed systems and processes that work efficiently. Our team here in Waikato is very hard-working and passionate, and we have a true commitment to delivering bespoke buildings to our clients,” said Trina White.

From passionately instigating regional marketing pursuits to everyday clear communication with the national team to impressive sales, Coresteel Waikato has earned the title of Franchise of the Year for overall outstanding business performance. 

“These awards are really about shining light on the positive aspects of this network,” says Simon Archer, Coresteel Buildings Commercial Manager. “For this award, we look at everything that makes a franchisee a leader in this network. Building relationships, maintaining them, that’s where Waikato really stands out.”

Focusing on repeat business has led the Coresteel Waikato team to retain a wide range of clients – from multi-unit title buildings to custom-build warehouses and office buildings to boutique shed homes. 

This award has been given annually for over a decade to strong Coresteel franchisees who reflect what it means to lead a fantastic business. This is the fifth year that Coresteel Waikato has received the top award. 

“We are passionate about what we do, and we work exceptionally hard to make our values – integrity, quality and delivery – shine through.” 

Coresteel Waikato has proven themselves to be a professional, dedicated, and talented team of friendly and hard-working leaders. With the business continuing to grow, Coresteel Waikato said their next focus was finding more passionate staff to join the team and help continue to deliver excellent builds.